For almost a decade, !iT has been at the forefront of its category as a leader and innovator. !iT has captured the US denim market with their superior fits and distinctive styles.
Today, !iT redefines the contemporary market with its unique collection of trendsetting denim products. Their collection features a full range of current silhouettes, rare treatments, and unique washes. Each jean is a statement of effortless chic. !iT believes in style.